If you’re like most people, you’ve probably put off creating your own informational products to sell because you don’t think you qualify as an “expert.” You might have your doubts about whether anyone would be willing to part with their hard-earned money in exchange for your knowledge. Or maybe you just think there are already enough “experts” in your industry and you won’t be able to differentiate yourself. It’s time to put your doubts and fears behind you because I’m going to let you in on a little secret – you don’t need to be the top authority on a subject. You just need to know more than the other people who want to learn about it. The problem is that you underestimate what you know because you already know it. What may seem basic... 
Archive for the ‘Marketing Strategy’ Category
Are you already an expert?
If you’re like most people, you’ve probably put off creating your own informational products to sell because you don’t think you qualify as an “expert.” You might have your doubts about whether anyone would be willing to part with their hard-earned money in exchange for your knowledge. Or maybe you just think there are already enough “experts” in your industry and you won’t be able to differentiate yourself. It’s time to put your doubts and fears behind you because I’m going to let you in on a little secret – you don’t need to be the top authority on a subject. You just need to know more than the other people who want to learn about it. The problem is that you underestimate what you know because you already know it. What may seem basic... Are you selling the drill bit or the hole?
Take a look at your marketing. Does it tell people about your products or does it tell people how your products can solve their problems? Does it ramble endlessly on about features and specifications? If your answer is yes, it’s time to start over. In marketing, there is an old saying: People don’t want a 1/2″ drill bit, they want a 1/2″ hole. Your marketing should focus on the end result, not the product itself. If you sell life insurance, you’re really selling someone the ability to take care of their family in case they pass away. If you sell pest control services, you’re really selling someone a home that is free of the germs and damage brought by insects. What do you sell? Now, what are you really selling? 5 things Santa can teach you about marketing
As the year winds down for most of us, one man is busily preparing for a monumental event – flying all around the world to deliver toys to all the good boys and girls on Christmas Eve. In the spirit of the season, we’re going to look at what Santa Claus can teach us about marketing, so kick back and enjoy a nice glass of egg nog while you learn from a Christmas icon known throughout the world. Thorough planning and preparation can produce amazing results To most kids, a large part of the excitement of Christmas is getting up early to find stacks of presents sitting under the tree and tucked in their stockings. While they all know the story about Santa and his reindeer flying around the world to deliver toys to boys and girls... Cyber Monday, the holiday season and what you need to be doing right now!
Ahh…the holidays are upon us yet again. Thanksgiving has already come and gone, and many of us (fortunately, not me) have endured the unending lines and frenzied crowds to be a part of the insane Black Friday tradition. Now, as we jump knee-deep into Cyber Monday, many businesses are beginning to wind down for the year. But instead of a relaxing (or stressing out over holiday preparations), you should be using the next thirty days to build up a competitive advantage and set the stage for a record year in 2010! While your competitors are content to simply wait for Santa Clause to climb down their chimneys, you can leverage your reduced workload to develop your own products to sell. You may have already thought about this a long time ago, but gave in to your own excuses. Stop that and get started! Each product you develop... When the truth hurts…
There’s a map for that, and now, there’s a lawsuit too. AT&T has recently filed a lawsuit against Verizon for their ‘There’s a Map for That’ ad campaign. AT&T is claiming that the ads are “misleading” customers and causing the loss of “incalculable market share.” AT&T isn’t claiming that the information related to 3G coverage is wrong. Instead, they imply that customers who view the ads aren’t smart enough to understand that it’s only referring to 3G coverage, and not coverage in general. The lawsuit will most likely backfire though, because it’s drawing more attention to the ad campaign and the weaknesses of AT&T’s 3G network. Exactly the opposite effect AT&T was looking for. In a world where a phone is expected to do much more than just make calls, a significant difference in 3G... Sell what scales
Selling a service can be great because it doesn’t require you to produce anything up-front, but the downside is that it doesn’t scale. There are only 24 hours in the day and your revenue is limited by how many of them you can work. Selling a product, on the other hand, means that once you’ve produced it, you can continue selling it forever. The advantage here is that you can sell your product online 24/7 while you focus on developing new products to sell. Over time, you will start to see exponential growth because each new product creates a new revenue stream. You may think that you just don’t have the time to create your own products. You’re wrong. Even if you only spend 30 minutes each day creating your own products, that adds up to 10 hours each month. That’s plenty... Are you ready
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