Archive for the ‘Sales & Networking’ Category

4 Ways Public Speaking Can Help Your Business Grow

public-speakingMost of us have had that nightmare where we’re in front a huge crowd of people just about to give a speech, and suddenly forget what we’re supposed to say. It’s almost as bad as the nightmare where you forget to put on your pants before going to work. If you’re afraid of speaking in front of a crowd, you’re not alone. According to a Bruskin/Goldring Report, more Americans are actually afraid of public speaking than they are of death! But what if you had a more motivating factor, a positive one that would make public speaking tolerable, or maybe even enjoyable? A factor that would far outweigh the fear? Would you consider it then? Here’s the secret – public speaking is an outstanding way to grow your business. I’ll tell you why: It puts...

What Did You Do to Earn an Extra Dollar Today?

What Did You Do to Earn an Extra Dollar Today?Speaking from personal experience, it’s easy for an entrepreneur to get bogged down in the day to day details of running a company. It’s easy to get tied up with paperwork, developing your next great product, improving your website or any number of other countless things that you have to do to keep your company running smoothly and effectively. While all of these tasks are clearly important, they unfortunately distract us from the one thing that is absolutely necessary for a company to be successful – sales – because without sufficient income, your company will whither away to nothing. So what are you doing to sell more today? What will it mean to your income if you sell one extra product or service today? What will it mean to your income if you continue to...

How NOT to leave a message

leave-a-messageWhether you are calling someone to sell something, buy something or just get some information, and you have to leave a message, make sure you leave more than just your name and number. It may seem like common sense, but you would be surprised how many people do that. When I hear a message like this: “John Smith, 505-958-5361″ (I received a message exactly like this yesterday), I think the person is either trying to trick me into calling them back so they can try to sell me something, or they’re interested in our services, but aren’t very committed or serious since they aren’t willing to put forth any effort. Either way, my experience has shown me that it’s rarely worthwhile to return those type of messages.

You’ll never convince everyone!

At least once each week, I talk to someone who tells me that their company produces something that everyone needs. Men, women, young, old, it doesn’t matter, everyone in the world is their ideal customer. The thing is, they are wrong. There is no one thing that everyone needs. Worse than being wrong, they are setting themselves up for failure. By convincing themselves that everyone needs what they’re offering, they end up burning out because it takes significantly more effort to convert their prospects into customers. It can be tempting to look at larger segments of the population as your target market, but it all comes down to one thing; conversions. Would you rather spend your time trying to convince 1,000 people who are slightly interested in what you have and converting 50 of them, or trying to...

Which prospects are wasting your time?

Which-prospects-are-wasting-your-timeEvery single entrepreneur has found themselves in the position of sales person at some time during their career. Some of us relish the challenges that brings while others detest the very thought of having to face rejection and actually try to sell our product or service. In my own unscientific opinion, I would be willing to bet that most people are nearly as adverse to making a sales call, whether in person or on the phone, as they are terrified of public speaking. But what are they really afraid of? Rejection? Failure? Wasting their time? Well, let’s face the facts; you’re going to experience rejection. Not everyone needs, wants or can afford what you’re selling. Sales is partially a numbers game, so the more people you get in front of, the more opportunities you’ll have to sell...

Take a minute to follow up

follow-upAs Seth points out most people don’t. Why not stand out by taking a minute or two to follow up with your prospects and clients? The little effort that it takes will have a dramatic affect on your revenue while giving your business a better reputation.