Archive for the ‘Sales & Networking’ Category

What do you say when someone asks you what your business does. Accounting? Plumbing? Plastic surgery? Maybe even underwater basket weaving. All of these answers are incorrect, because like telling people how your business is doing, the right answer can make all the difference in finding new clients. While you may very well be an accounting firm, chances are that there is something that really sets you apart from other accounting firms. Perhaps you specialize in accounting for small businesses, accounting for restaurants, or even accounting for businesses that plan on becoming a public company. What ever the case, you need to make it clear specifically what you do. For example, at Wildfire Marketing Group, we specialize in helping small companies compete with the bigger companies and win. So the next time someone asks, tell...

If you’re like most people then you’ve probably been to a few networking events and weren’t really sure what to do. Maybe you felt awkward introducing yourself or didn’t know how long to talk to each person. The good news is that these are all pretty common for the majority of people. The better news is that it’s relatively easy to learn how to make the most of your next networking event. Be prepared – Have enough business cards in an easily accessible place. Then, have a “back-up” stack of cards in another pocket in case you run out. You should also bring a small notebook that fits in your pocket along with two pens. Dress appropriately ? Arrive underdressed and you usually won’t be taken seriously, overdress and you may be seen as pretentious....

When we were little kids most of us were taught to say thank you, but as we grew older it somehow became less important for some of us. What many of us fail to realize however, is that this simple act of gratitude can help to make us more successful by separating us from the majority of other people. So then next time a prospect gives you the opportunity to earn their business follow it up with a personally written thank you card or when a client places an order, include something free at no additional charge to them. You could even make a charitable donation on behalf of one of your major clients. The possibilities are limited only by your creativity. You’ll be doing the right thing and improving your business at the same...