Are you one of the thousands of people who has no idea what search engine optimization is? Or maybe you’re like most people who know just enough to be dangerous. In either case, don’t feel bad; you’re in good company. In fact, there were even times when I fell into each of those categories. Whether you’re planning to learn about search engine optimization so you can optimize your own website, or you just want to learn enough so that you can make an informed decision when you hire a search engine optimization company, by the end of this article you’ll have an above-average level of knowledge on the subject. I’ll share the basics of search engine optimization, some of the common myths and even the tools that are worth investing in and which ones are... 
Archive for the ‘Search Engine Optimization’ Category
What is Search Engine Optimization?
Are you one of the thousands of people who has no idea what search engine optimization is? Or maybe you’re like most people who know just enough to be dangerous. In either case, don’t feel bad; you’re in good company. In fact, there were even times when I fell into each of those categories. Whether you’re planning to learn about search engine optimization so you can optimize your own website, or you just want to learn enough so that you can make an informed decision when you hire a search engine optimization company, by the end of this article you’ll have an above-average level of knowledge on the subject. I’ll share the basics of search engine optimization, some of the common myths and even the tools that are worth investing in and which ones are... How Does Google Know When a Website Has Changed Ownership
Are you one of those webmasters who has bought or is thinking about buying an existing domain? I am, and I’ve bought hundreds of them over the years. Most of the time, it was because I wanted the traffic or ranking they already had. Other times it was because it was just a damn good name. The thing about buying an existing domain is that you’re hardly ever going to be able to buy it for the standard registration fee because even if it’s just an expired domain and the owner didn’t actively try to sell it, the registrar will almost always auction it off. You can easily spend anywhere from $20 to well over $10,000 but usually, you’re going to pay a few hundred dollars for a domain with a respectable amount of existing... How Will Google’s Farmer Update Affect Your Website?
Lately, everyone has been talking about the poor quality of Google’s search results; for example, here, here and here. Some have placed the blame squarely on the shoulders of Google while others blame online entrepreneurs trying to drive traffic to their websites. In reality, the blame falls somewhere in the middle. On Thursday, Google announced a major change to its search algorithm in an attempt to solve the problem and weed-out low quality websites filled with useless or copied content, know in the SEO industry as content farms. From the Official Google Blog: Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted... Why Linking Out is Good for Your Website
We all know that links are one of the most important factors in ranking, which has lead to a lot of misguided strategies as well as a fair share of myths. Is Linking Out Bad? Years ago, the myth that linking out to other websites was somehow bad for your website started, and that myth quickly spread through the SEO community like some nasty virus until it was pretty much accepted at face value. On the surface, it seemed to make sense, especially considering that it was born right around the height of reciprocal linking. The idea behind it was that since one way links had already be proven to be more effective than reciprocal links, it should be beneficial to have more one-way links, but that created an entirely new problem. How do you... How Has Google Made Web Design More Important Than Ever?
Once upon a time, probably long before most of you were even using the Internet, just having a website meant that you were at the cutting edge of technology. Back then, people didn’t really know what to do with their websites, so they simply created an online-equivalent of a brochure, chock-full of information, usually in the form of boring corporate speak and industry jargon, along with a hefty dose of blinking text, animated gifs, Flash intros and background music. Before long, visitors became annoyed at suffering through pointless intros and self-centered “about us” video introductions, and jumped from one crappy website to the next in hopes of finding one that provided some shred of value. Thankfully, things have improved for the most part. More people understand the importance of a professionally designed website because it... Google Changes How Local Results Are Displayed
Yesterday, Google announced a significant change to local search results. Now, instead of displaying a map with a lists of links to the side, above the search results, Google is integrating local results directly into the main organic results. Here is a screen shot of how it used to look, and a screen shot of how it looks now. Google says “Place Search is rolling out now and will be available globally in more than 40 languages in the next few days. During the roll-out process you can use this special link to preview the new results. Our goal is to help you feel like a local everywhere you go!” I think it’s a major improvement in usability, but will it have much of an impact on marketers? I think so. If you’re not listed... Are you ready
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