There are a lot of myths, confusion and misconceptions when it comes to SEO, especially in regard to links. These days, one of the most common myths seems to be that linking out to other websites is bad for your own website. You see it everywhere, from spammers/scrapers who use your articles for their own websites, all the way up to major news organizations like CNN. People in this camp usually operate from a mindset of fear, greed or just simple ignorance. Those operating from a mindset of fear think that if they link out to other websites, they may somehow be penalized by the search engines. On the contrary, a website that doesn’t link out generally raises red flags to the search engines and while this alone isn’t a major issue, it can often... 
Archive for the ‘Search Engine Optimization’ Category
Do Outbound Links Hurt SEO?
There are a lot of myths, confusion and misconceptions when it comes to SEO, especially in regard to links. These days, one of the most common myths seems to be that linking out to other websites is bad for your own website. You see it everywhere, from spammers/scrapers who use your articles for their own websites, all the way up to major news organizations like CNN. People in this camp usually operate from a mindset of fear, greed or just simple ignorance. Those operating from a mindset of fear think that if they link out to other websites, they may somehow be penalized by the search engines. On the contrary, a website that doesn’t link out generally raises red flags to the search engines and while this alone isn’t a major issue, it can often... Yahoo! organic search transition to begin this week
Yahoo! announced that later this week, they will begin the work of transitioning the back-end technology for Yahoo! Search over to the Bing platform. Anyone who relies on organic traffic to their website should love this. Once the transition is complete, the user experience should be pretty much the same, but instead of Yahoo! using their own algorithm and data to return search results, they will simply use Bing’s. Now instead of worrying about ranking in three major search engines, you only need to focus on two; Google and Bing. Most sites should see a moderate to generous bump in traffic since it seems to be easier to rank a website in Bing lately. Keep an eye on your stats and rankings, and if you see an increase in traffic from Yahoo!, you’ll know why. Broken links, how to find and fix them, and why it’s so important
No matter how well you maintain your website, eventually, you’re going to have broken links. You might have moved a page, put a typo in a link or maybe someone else linked to a page on your website that no longer (or never did) exist. The end result is a visitor or search engine arriving at a page that doesn’t exist. Finding broken links within your website is simple and painless; you can either use W3C’s online link checker tool, or a more robust tool, like Xenu’s Link Sleuth, which is free and runs from your desktop. Finding broken links from other websites is equally simple, but takes a bit more work to fix them. First, you’ll have to dig through your server logs to find any 404 errors, then see which sites are linking... SEO in an afternoon – 4 quick fixes you can make in about 30 minutes
Learning SEO can seem like a daunting task. It doesn’t take long to realize there is a lot to learn, and it takes quite a bit of research to separate fact from fiction. Fortunately, you don’t have to become an expert to get results. You can build a solid foundation in about 30 minutes by focusing on these four factors: 1. Title tags Optimizing your title tags is probably the single most effective, yet simplest part of your SEO efforts because: It helps the search engines see each page as unique content It’s where the click-able “headline” people see when using a search engine comes from It helps to influence the anchor text when people link to your web pages It carries a lot of weight in the algorithm that search engines use to determine... How to remove www from domain
More than a few people have asked for an easy way to make sure their visitors always see http://yourdomain.com instead of http://www.yourdomain.com so we figured it’s about time for a post on how to automatically remove the www from your domain (or vice versa). First, edit (or create) your .htaccess file, using mod_rewrite to either remove the www from, or add it to your domain. To remove the www from your domain: RewriteEngine On RewriteCond %{HTTP_HOST} www.example\.com RewriteRule (.*) http://example.com/$1 [R=301,L] To add the www to your domain: RewriteEngine On RewriteCond %{HTTP_HOST} example\.com RewriteRule (.*) http://www.example.com/$1 [R=301,L] Next, simply upload your .htaccess file to the root directory of your web server and you should be all set. Be sure to give it a quick test and make sure everything works properly. Understanding SEO: What really matters?
This isn’t going to be another one of those “develop great content and build quality links” type of posts. There’s more than enough of that regurgitated drivel on the Internet already. No, this post is about what sort of data you should be looking at to determine if your campaign is successful. So, when it comes to SEO, what really matters? The short answer is results, but as we all know, nothing is ever quite that simple. Former President Bill Clinton artfully illustrated this in his statement to a grand jury when he stated, “It depends on what the meaning of the word ‘is’ is.” The same is true in this case; It depends on what the meaning of the word “results” is. For most, the tried and true standard metric of SEO success is... Are you ready
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