We all know how important links are to produce organic search traffic. Unfortunately, the easiest way to acquire quality links, by purchasing them, has become too risky for many people because of Google’s stance on paid links. This doesn’t mean that you are stuck just waiting for someone to link to your content on their own. There are tons of ways to build links; a little creativity can go a long way. Here are a few ideas to get you going: There are countless worthwhile charities and non-profit organizations out there, and many of them list and link to their donors on their website. This is a great way to build quality links while contributing to society. Anytime someone receives a confirmation email from your company, such as after they make a purchase or when they sign up for your newsletter,... 
Archive for the ‘Search Engine Optimization’ Category
Link building ideas you’ve probably never thought of
We all know how important links are to produce organic search traffic. Unfortunately, the easiest way to acquire quality links, by purchasing them, has become too risky for many people because of Google’s stance on paid links. This doesn’t mean that you are stuck just waiting for someone to link to your content on their own. There are tons of ways to build links; a little creativity can go a long way. Here are a few ideas to get you going: There are countless worthwhile charities and non-profit organizations out there, and many of them list and link to their donors on their website. This is a great way to build quality links while contributing to society. Anytime someone receives a confirmation email from your company, such as after they make a purchase or when they sign up for your newsletter,... Is social media killing your SEO campaign?
As social media continues to grow, it’s taking an increasing toll on your SEO efforts. The days of bloggers happily linking to relevant or interesting content are quickly disappearing, replaced instead by a snippet of text (lately, in 140 character increments) and a shortened, nofollowed link that’s all but worthless from a search engine optimization perspective. But is it really the rise of social media, as some “so-called” SEO experts claim, that’s making it tougher to build quality links that corrolate to organic ranking, or is it something else? The truth is, it’s a bit of both. Most social media channels, such as Facebook or Twitter, use a link shortening service and/or add the nofollow attribute to external links. This negates most, if not all of the potential SEO benefits of that link. But most people are using social media poorly anyway... Google now encourages trademark infringement
Google now encourages trademark infringement, so long as you’re paying them. Starting June 4, marketers in about 200 countries will be allowed to purchase rival trademarks as keywords to trigger display of “sponsored search” ads on Google. Honda, for instance, could bid to have one of its ads displayed when a consumer searches the term “Toyota.” Maybe Google is feeling the financial crunch and needs to increase their revenue. Maybe they just felt like giving their lawyers some extra work. Whatever their motivations may be, you can be certain that they are going to create a lot of dissent among advertisers; especially those who have worked long and hard to build a successful brand. No doubt, the scavengers of the Internet marketing world will gleefully jump on this “opportunity” but I think it won’t be... Why no one wants to link to you
You’ve come up with a great and original business idea, invested in a professional website design, worked hard to develop quality content, and finally, emailed other website owners asking them to link to you. Then you waited. Then you waited some more. You’ve followed the advice from all of the Internet marketing gurus step by step, but after several weeks, you still haven’t received a single link, or even a response. So where did you go wrong? Most of the advice that you’ve been following probably omitted one key detail. Before you ask for something, even though you may be offering something in exchange, you need to establish rapport. When it comes to building links, you can establish rapport with a website owner by regularly commenting on their blog posts with well thought out responses, including... If we could just rank for (_____) we would be set!
It’s a statement that we hear often, but does it carry any weight? If you could rank for the top keyword phrase in your industry, what would it mean to your business? Chances are, not much. If you were a real estate agent in Tampa, and tomorrow your website ranked #1 for the keyword phrase “Tampa real estate” it would probably have little impact on your business because a lot of the people looking for a real estate agent in Tampa will be looking for something you don’t handle. Perhaps they are looking for a commercial real estate agent and you only handle residential. They could be looking for a home in an area that isn’t geographically convenient for you to server (Tampa is a big place). Maybe they are looking for the cheapest agent... What if all the search engines disappeared tomorrow?
Some people rely heavily on search engines, but if all the search engines disappeared tomorrow, how would you market your company? What marketing channels would be available to you if you couldn’t utilize SEO or SEM? Obviously, search engines are never going to disappear, but small changes can drastically affect their impact on your marketing. If you rely completely on search engines, a shift in a search algorithm or an increase in the cost per click for your paid search campaign could devastate your company. Do you have a backup plan? At the very least, you need to make sure that you are making the most from your existing website traffic, developing a way to continue to market to your visitors and giving them a reason to come back. Some quick and easy things you can do are... Are you ready
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