Archive for the ‘Social Media’ Category

Building Links with Twitter

Building Links with TwitterTwitter and other social networking sites are “all the rage” right now, and for good reason… they work! Building links with Twitter is a fast, free way to grow your online business and create backlinks and traffic for your website. Here are a number of “best practices” for using Twitter. These tips apply to both link building as well as good Twitter strategy in general. Growing your number of followers and building links with Twitter go hand in hand. Regular updates is important to building your Twitter followers. If someone visits your Twitter profile and it’s been weeks or months since you have updated, it is likely they will not be interested in following you. Make your tweets useful and interesting! Offer inspiration and useful information that people will want to retweet and you’ll gain...

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Why your social media efforts will fail

social-media-failDespite your best efforts, long hours and plenty of blood, sweat and tears, your social media efforts will most likely fail. Miserably. Why? It’s about your intentions. More specifically, how your intentions are perceived. You may have the best damn blanket in the world and want to tell the world about it. After all, once they know about it, they’ll surely want one. Or maybe ten! And obviously, they’ll be overjoyed that you’re blasting them on Twitter, Facebook and LinkedIn with a steady stream of messages about how they can buy your amazing blanket, right? No. You’re only going to piss them off and you will lose followers faster than you can say “tweet” if you start blasting them with your sales message. Instead, focus on adding value. Share information your followers can use, even...

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Is social media killing your SEO campaign?

social-mediaAs social media continues to grow, it’s taking an increasing toll on your SEO efforts. The days of bloggers happily linking to relevant or interesting content are quickly disappearing, replaced instead by a snippet of text (lately, in 140 character increments) and a shortened, nofollowed link that’s all but worthless from a search engine optimization perspective. But is it really the rise of social media, as some “so-called” SEO experts claim, that’s making it tougher to build quality links that corrolate to organic ranking, or is it something else? The truth is, it’s a bit of both. Most social media channels, such as Facebook or Twitter, use a link shortening service and/or add the nofollow attribute to external links. This negates most, if not all of the potential SEO benefits of that link. But most people are using social media poorly anyway...

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