What are your marketing decisions based on? Most small businesses and even quite a few large ones make these types of decisions with little more than a “feeling” or “intuition” to go on. While you may have been in your industry long enough to know what works and what doesn’t, when it comes to your marketing, you really need to have some solid data to base your decisions on. In order to do that you need to have some sort of system in place to acquire that data. There are quite a few good data base programs available that are well within the price range ( from free to just a few hundred dollars ) of just about any business. ACT, Goldmine and eGroupWare are all choices that are inexpensive, effective and customizable. For larger...