Most business owners have neither the time nor the technical skills to design a website. Because of that, most of them must hire a web designer to help them build an effective online presence. Anyone who’s been through that knows that it can be difficult to find the right designer. Maybe you’ve been through it yourself, and maybe, like many other business owners, you’ve experienced your share of headaches. Shoddy work, unprofessional designers, missed deadlines…the list goes on. Or maybe you’re getting ready to hire a web designer and are terrified by the horror stories you’ve heard from friends and associates. The good news is that by following a few simple steps, you can avoid the problems that so many people run into, and enjoy a smooth, painless web design process with the designer of... 
Archive for the ‘Website Design’ Category
How to Hire the Right Web Designer
Most business owners have neither the time nor the technical skills to design a website. Because of that, most of them must hire a web designer to help them build an effective online presence. Anyone who’s been through that knows that it can be difficult to find the right designer. Maybe you’ve been through it yourself, and maybe, like many other business owners, you’ve experienced your share of headaches. Shoddy work, unprofessional designers, missed deadlines…the list goes on. Or maybe you’re getting ready to hire a web designer and are terrified by the horror stories you’ve heard from friends and associates. The good news is that by following a few simple steps, you can avoid the problems that so many people run into, and enjoy a smooth, painless web design process with the designer of... How Has Google Made Web Design More Important Than Ever?
Once upon a time, probably long before most of you were even using the Internet, just having a website meant that you were at the cutting edge of technology. Back then, people didn’t really know what to do with their websites, so they simply created an online-equivalent of a brochure, chock-full of information, usually in the form of boring corporate speak and industry jargon, along with a hefty dose of blinking text, animated gifs, Flash intros and background music. Before long, visitors became annoyed at suffering through pointless intros and self-centered “about us” video introductions, and jumped from one crappy website to the next in hopes of finding one that provided some shred of value. Thankfully, things have improved for the most part. More people understand the importance of a professionally designed website because it... Digging into WordPress v3.0
WordPress is an unbelievably powerful system that can do just about anything you need it to, but using more than a fraction of its capabilities, or getting under the hood to modify certain things can be a daunting task for some. While the WordPress support forums boast an active and thriving community, sometimes you just can’t find the answer you need when you need it, which costs you time, money and most of all, sanity. Fortunately, Chris Coyier and Jeff Starr have solved that problem by releasing an updated and expanded version 3.0 of their book, of Digging into WordPress. There is a lot to learn about the World’s most popular web publishing platform. Starting with your first steps of learning the basics of WordPress all the way through maintaining and modifying your site throughout... 3 Reasons Your Website Isn’t Making Money
I’m going to make a very bold statement. Most business websites are miserable failures. They may look nice, have cool web 2.0 features and even tons of traffic, but a business website really has only one purpose; to make money. Each one may take a different approach, for example, you could sell products directly, promote affiliate offers or even generate leads, but at the end of the day, the goal is to convert your visitors into paying customers. Most websites fail to do that. There are lots of reasons, but here are the three most common, and what you can do to change them. Your copy sucks. You may be one of the top experts in your industry, but that doesn’t mean you can write compelling copy that makes people understand what you do or... Web design pricing – how much should your website cost?
These days, web design pricing tends to be all over the map. You can find a lot of web designers who claim to be willing to design a website for $200, a lot who wouldn’t touch a project for less than $10,000 and even more who fall somewhere in between. So what’s the right price? You’re going to hate this answer, but there isn’t one right price. It’s sort of like buying a home; it depends on a lot of different variables. Price is what you pay, value is what you get. You could save tons of money by going with a dirt-cheap web designer, but if your website does a poor job of converting your visitors into customers, what did you really save? On the other hand, if you blow your entire marketing budget... Broken links, how to find and fix them, and why it’s so important
No matter how well you maintain your website, eventually, you’re going to have broken links. You might have moved a page, put a typo in a link or maybe someone else linked to a page on your website that no longer (or never did) exist. The end result is a visitor or search engine arriving at a page that doesn’t exist. Finding broken links within your website is simple and painless; you can either use W3C’s online link checker tool, or a more robust tool, like Xenu’s Link Sleuth, which is free and runs from your desktop. Finding broken links from other websites is equally simple, but takes a bit more work to fix them. First, you’ll have to dig through your server logs to find any 404 errors, then see which sites are linking... Are you ready
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