No matter how well you maintain your website, eventually, you’re going to have broken links. You might have moved a page, put a typo in a link or maybe someone else linked to a page on your website that no longer (or never did) exist. The end result is a visitor or search engine arriving at a page that doesn’t exist. Finding broken links within your website is simple and painless; you can either use W3C’s online link checker tool, or a more robust tool, like Xenu’s Link Sleuth, which is free and runs from your desktop. Finding broken links from other websites is equally simple, but takes a bit more work to fix them. First, you’ll have to dig through your server logs to find any 404 errors, then see which sites are linking... 
Archive for the ‘Website Design’ Category
Broken links, how to find and fix them, and why it’s so important
No matter how well you maintain your website, eventually, you’re going to have broken links. You might have moved a page, put a typo in a link or maybe someone else linked to a page on your website that no longer (or never did) exist. The end result is a visitor or search engine arriving at a page that doesn’t exist. Finding broken links within your website is simple and painless; you can either use W3C’s online link checker tool, or a more robust tool, like Xenu’s Link Sleuth, which is free and runs from your desktop. Finding broken links from other websites is equally simple, but takes a bit more work to fix them. First, you’ll have to dig through your server logs to find any 404 errors, then see which sites are linking... 4 things you need to know before you redesign your website
Far too often, a website redesign starts off focused on appearance instead of measurable goals. If appearance is your first priority, you’re on the fast-track to failure, so before you jump into the fun stuff, grab a pad and a pen and spend some time figuring out the answers to these 4 questions: What are your goals? Before you change a single line of code, before you even start thinking about what your new website will look like, you need to know exactly what you want it to accomplish. Do you want your new website to present a particular image? Do you want it to generate more leads/sales or do a better job of converting the traffic you’re already getting? Figure this out and you’ll get a lot more from your new website, plus, the... What is CSS and why does it matter?
As if you didn’t already have enough technical terms to deal with, now everyone is talking about CSS and you may find yourself wondering what it is, why it matters, and more importantly, what it can do for you. CSS, otherwise known as Cascading Style Sheets, is simply a way to tell a web browser how to display the elements on an HTML page. It offers more precise control and is supported by all browsers today. Ideally, your CSS should be contained in a separate file, which is then linked to within the and head tags of each web page, as such: <link rel='stylesheet' href='/style.css' type='text/css' media='all' /> The first, and most significant advantage in using CSS this way is that it puts all of your formatting into a single file. This means that rather... What to do when someone copies your website
Some say that imitation is the most sincere form of flattery, but if you’re like me, you probably find it downright irritating when someone copies your website. When your television, car, or purse is stolen, you can call the police and/or insurance companies to help you recover your property and get compensation. If your website’s content is stolen, who can you turn to? For most people, the first reaction is to fire off a scathing email, loaded with all sorts of threats and insults. If that’s what you’re considering, wait until you cool off first. Chances are that they may not have known they were doing anything wrong, or an employee or freelancer did it without their knowledge. By putting them on the defensive, you’ll make it more difficult to come to a quick and... Why IT professionals shouldn’t design your website
Before we get started, this article is in no way meant to marginalize the many talented and knowledgeable IT professionals out there. It is simply meant to highlight the differences between them and a website designer. No doubt, I’m certain we’ll get a lot of heat from the IT community, but that’s the nature of the beast. That being said… Many companies have an in-house IT department, and even some of the smallest companies at least have a local IT firm on speed dial. To most people, it may seem logical to ask an IT firm or in-house IT department to design their website, after all, it’s related to computers and they certainly know their way around those, right? More often than not, your average IT guru can rush in to save the day when you accidental delete an important file, get a computer... What is a content managment system?
Something we’re asked about frequently are content management systems. Many people have no idea what a content management system is or what it can do for them, which is a shame since it can give them a powerful competative advantage. In a nutshell, a content management system, or CMS, allows you to easily edit your website content though a web-based interface. Your content is usually stored in a database, and the structure of your website is controlled by a single set of files. The benefit to this it that: You can edit your content without knowing HTML or CSS You can edit your content without worrying about breaking your website Changing your content doesn’t have to cost you anything since you can do it yourself You can change your content on your schedule You or designated staff... Are you ready
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