Cheap marketing is not just marketing that doesn’t cost as much

Posted by Wildfire Marketing Group | March 26th, 2009

We often get questions about super-cheap marketing channels like the “guaranteed” web traffic companies that claim they will deliver 1 million web visitors for $59 or the local coupon booklets with such low-quality ink and paper that they stain your hands when you touch them. The short answer is always “If it sounds too good to be true, it is.”

Cheap marketing is not just marketing that doesn’t cost as much, it is marketing that doesn’t work. When you focus on price instead of value, you’re bound to get short-changed.

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