Common search engine optimization terms

Posted by Wildfire Marketing Group

Since many terms related to search engine optimization are often misused or misunderstood we’re posting a list of common terms and their definitions.

Keyword phrase

The phrase that a person types into the search field of a search engine.

Anchor text

The clickable portion of a text link.

Backlinks

Links from other websites pointing to your website.

Meta tags

The tags in a web page that describe what the page is about. This includes the title tag, keyword tag, and description tag. These tags are not seen by most visitors and carry very little weight in the ranking of a page.

Keyword density

The density of a particular keyword phrase in relation to the rest of the text on that page.

On page SEO

Search engine optimization that is conducted on your web pages such as proper use of heading tags, meta tags and content.

Off page SEO

Search engine optimization that is conducted on pages outside of your website such as link building campaigns.

Page rank

A measure of the importance that Google places on a particular page. This score can be seen with the Google toolbar.

Reciprocal links

Links that are obtained when one website places links to another website in exchange for said website doing the same in return.

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