Dimensional mail (AKA lumpy mail)

This is a type of direct mail that is any shape other than flat like a post card or sales letter. Dimensional (also known as lumpy mail) mail could consist of a stuffed animal bearing a message, a box containing sales literature and product samples, or just about anything else that is not flat and carries your sales message.

Use dimensional mail to stand above the piles of direct other mail

People get a ton of direct mail each day and business owners get even more than your average person. While a direct sales letter can really get someone’s attention, and postcards can be a cost effective way to reach your prospects, nothing has a better open rate or response rate than a powerful dimensional mail campaign. This is because it’s not your typical piece of mail — it’s special. People love to open a package (especially a big one) and they almost always pay attention to what’s inside. Not only will more people open your dimensional mail, but more people will respond to it.

Reaching out to the chosen few

A dimensional mail campaign requires a larger investment per prospect both in terms of time and cost, so it’s important to choose your list carefully. Unlike standard direct mail, it may cost several dollars or more to send each piece, depending on its size, so you’ll have to choose prospects that offer a good chance of generating a lot of revenue for your company. Generally, dimensional mail is best used for targeting prospects for sales of a larger dollar amount.

Are you ready for your business to grow like wildfire?

If you think that our dimensional mail marketing services may be what your business needs, give us a call at 800-718-9072 or request a price quote today to see how we can help your business grow like wildfire!