You may have noticed that it’s getting more difficult to empty your inbox lately and that’s because in an effort to drum up business in these tough times, many companies are becoming more active with their email marketing campaigns.
On one hand, this is a sign of just how powerful and cost-effective email marketing is. On the other hand, the increase makes it makes it more difficult to get your message heard over your competitors. So how can you ensure that you get the most from your email marketing?
- You need to continually work at building your targeted opt-in list. The more qualified prospects you can reach, the better. Don’t be shy about asking people to sign up, and be sure to make it easy for them to do so.
- Send your newsletter frequently enough for people to remember you, but not so often that you annoy them. In most cases, once each week is about the maximum, and once a month is about the maximum.
- Offer different, or at least additional information in your newsletter rather than just a rehash of what you provide on your website. If people know that they will find useful, original information in your newsletters, they will be more likely to open and read them.
- Send your newsletter when it’s most likely to be read; Tuesday’s and Thursday’s are typically best for open rates, so they work well for branding. Weekends are typically best for click-through rates, so they work well for specific offers. The best time of day will vary by industry, so you’ll have to do some testing to see what works best for yours.
Just grabbed the feed… thanks for posting this.