Even with the Internet, business is still business

Posted by Wildfire Marketing Group | October 23rd, 2007

Hi, it looks like you're new here...be sure and subscribe to our RSS feed. Thanks for visiting and we hope you come back soon!

The internet has given businesses of all sizes a tremendous amount of leverage in terms of efficiency, productivity and exposure, but the fundamentals of business still and always will apply.

Despite the stories you may have heard from some of the latest internet marketing gurus, you simply can’t invest a few hundred dollars to start an affiliate marketing or drop shipping program, and then sit on the beach while your web site rakes in the cash for you. Business on the internet is like any other business. There is no easy way to get rich overnight because a successful business is built by providing value to people.

The internet can be a powerful tool for any business as long as you have realistic expectations about what it can do for you. For example, we recently received a phone call from an individual wanting us to market an affiliate program for them, with the expectation of generating $6,000 dollars per month right away. Had this individual put together a business plan, like any potential entrepreneur should do, he would have realized that $6,000 in monthly revenue from an affiliate program paying three percent would require a sales volume of $200,000 per month! Oh, and he wanted to do this for an investment of $1,500. There is simply no industry where a $1,500 investment will produce a return of $2.4 million – especially in a start-up company.

In order to successfully market your company, you need to understand that your success will be based on steady, cumulative efforts over time.

Related posts:

1. When is a penny saved not a penny earned? - On the surface, the famous quote by Benjamin Franklin seems perfectly logical. In the real world though, it’s not. When...
2. Internet marketing in a Web 2.0 world - There has been a lot of buzz these days about Web 2.0. Most people don’t really understand what it is,...
3. Starting a business? Get your domain first! - If you already own a domain name, you probably know how difficult it can be to find just the right...

Post a Comment »

Comments are closed.