It’s been an exciting week packed full of juicy information! Everything ranging from scary to brilliant, and even “What the hell were they thinking?”
So without further ado – here we go:
Remove ANY website from Google
James Breckenridge found a gaping security hole in Google’s Webmaster Tools so wide, even Evil Knievel wouldn’t dare try to jump over it. This bug allows ANYONE to instantly remove ANY website from Google’s index by simply passing a modified URL to Google while logged into your Webmaster Tools account. Depending on certain technical factors, this technique could remove a website from Google for a few days, or forever, but the good news is that it’s already been fixed.
The Truth About Scarcity Online
Pat Flynn shows visitors what direct-response television marketers have known for decades – scarcity sells! He does a great job of outlining the human psychology behind why it helps marketers sell more, and gives you a few case studies showing the tactics and results.
Repositioning SEO Copy with Jquery Sliders
Everett Sizemore offers some great advice on how to use Jquery sliders to get more “bang for the buck” from SEO without sacrificing design aesthetics. His tips are especially useful for ecommerce websites, and he even shows a couple of real-world examples.
Building and Growing Your Email List
Ethan Waldman tackles a problem all marketers face at some point – building a responsive email list. In his article over at Problogger he shares everything from the fundamentals to more advanced details on building, growing and getting the most from your email list. I especially liked the fact that talked about split-testing and shared how he improved opt-ins by 18% simply by trying out different sign-up boxes.
Other noteworthy articles:
- Day old news is fresh enough
- Kim Kardashian suing Old Navy for hiring lookalike model
- 20 Websites Making The Most Money
- How Important is Your Online Reputation?