Guerrilla marketing

The term “guerrilla marketing” has been used to describe many types of marketing techniques, often times erroneously. In it’s simplest form, it is using unconventional or outrageous techniques to generate exposure for a company, product or service. While the potential for upside can be tremendous, a poorly executed guerrilla marketing campaign can alienate or offend your target market, so it is usually best left to experienced professionals.

It’s time for the big guys to be scared of the little guys again!

While a larger company may have greater financial resources, they are usually less able to responding to change as quickly as a smaller company with limited financial resources. As the General of your own guerrilla marketing army, we will organize and execute a devastating campaign to help you take market share from your competitors by using our experience and creativity to leverage your strengths against their weaknesses. We further stack the odds in your favor by putting contingencies in place to respond to their counter attacks — essentially, setting the stage for them to walk into ambush after ambush, each time, handing you a greater piece of market share.

Helping your business avoid becoming a casualty of war

Even the most effective guerrilla marketing campaign can only take you so far. While an industry giant like Starbucks or IBM could easily eliminate a small business trying to compete with them, you can successfully target a competing business even several times larger than yours with proper research end planning. Sun Tzu said “Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.” This applies not only to war, but also to marketing, which is why before beginning your guerrilla marketing campaign, we conduct the necessary research to determine which companies you’ll have the greatest chance of success against.

Are you ready for your business to grow like wildfire?

If you think that our guerrilla marketing services may be what your business needs, give us a call at 800-718-9072 or request a price quote today to see how we can help your business grow like wildfire!