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Posted by Wildfire Marketing Group
Chances are that you’ve taken numerous approaches in marketing your company, but do you know which ones were successful and which ones failed. Of your successful approaches, can you quantify how well they performed?
If you’re not tracking where your clients/customers are coming from then you can’t accurately tell which campaigns are performing and which ones aren’t, so you are almost certainly wasting money. The only question is how long will you continue doing so? Here are some easy ways to track the performance of your marketing:
June 22nd, 2010 at 9:10 pm
I can attest to this. I have burned through thousands of dollars in different marketing avenues without even tracking a penny to see which ads were converting. I started used a call tracking solution and I was able to track exactly which campaigns were working and which were not.