Chances are that you’ve taken numerous approaches in marketing your company, but do you know which ones were successful and which ones failed. Of your successful approaches, can you quantify how well they performed?
If you’re not tracking where your clients/customers are coming from then you can’t accurately tell which campaigns are performing and which ones aren’t, so you are almost certainly wasting money. The only question is how long will you continue doing so? Here are some easy ways to track the performance of your marketing:
- Take advantage of web analytics, such as Google analytics to see exactly where your visitors are coming from. You can tell which search or PPC keywords, links from other websites, online ads and email campaigns are driving traffic traffic to your website.
- Use a separate phone number for each print advertising campaign. When you receive a call on one of these numbers, you will know exactly which campaign triggered it.
- Implement discount codes for your shopping cart which can be used in your marketing materials. These discount codes will tell you exactly which campaign drove that visitor to your website to make a purchase.
I can attest to this. I have burned through thousands of dollars in different marketing avenues without even tracking a penny to see which ads were converting. I started used a call tracking solution and I was able to track exactly which campaigns were working and which were not.