The resource box is one of the most critical parts of your article marketing strategy.
A killer resource box will drive visitors to your site while improving your ranking, traffic and ultimately, your sales. A mediocre one will just be ignored.
You should include enough information in your resource box to catch readers’ interest, along with a strong call to action that will motivate them to follow your link to your website. No matter how great your article may be, if your resource box isn’t compelling, you won’t receive the results you could.
Here are a few tips for writing a killer resource box that delivers results:
- Never begin your resource box with your bio. This tells the reader that they’ve reached the end of your article and can stop reading. Instead, start with a question or statement that will entice them to continue reading. For example: “Want 45 more ways to make more money from your website?”
- Don’t include your full bio. Most people don’t care about your life story. In fact, most people will skim over it and lose interest before your call to action and link.
- Always include at least one link, or more if allowed. Take a look at the guidelines for each directory to find out what you are allowed to include. All allow at least one link, some two or more.
- A strong call to action is a must. Include a statement that tells readers what they will get when they click on your link and how it will benefit them. For instance, “Your step-by-step checklist for a website that gets more traffic and makes more money!”
- Answer the burning question. When crafting your resource box, think about the one question all readers will ask (even if only subconsciously)… “What’s In It For Me?”.
- Create an original resource box for each article that you create. If your article is about legal matters, then tailor your resource box to that industry with an appropriate offer and link. If your next article is specific to decorative window film, adjust your resource box accordingly. You can save yourself time and effort by creating a file of resource boxes so that you can copy an appropriate one without recreating it each time.
The resource box is your opportunity to tell readers what you have to offer and what they should do next. If you can show them that they have something to gain by clicking on your link, you’re almost guaranteed to increase your website traffic with the articles you write and distribute.
