Do any of your clients know each other? They should if you want to expand your business. In an ongoing effort to create a win-win scenario, this is an area that adds a sizable benefit for all parties involved in a short amount of time.
Let’s say that your accounting firm handles various types of businesses. One of your clients happens to be a large seafood distributor and several of your other clients own and operate restaurants. It doesn’t take a genius to see the opportunity here. You simply meet with these clients in a group setting giving them the opportunity to network with each other. The seafood distributor may get several new clients, the restaurateurs may get a better seafood supplier and both will remember that you facilitated their meeting – and improved their bottom line! When their friends, family and associates ask them if they know of a good accountant, who do you think they’re going to recommend?
I believe it was Tom Hopkins that said “You get what you want by helping enough other people get what they want.”
