How much damage are flash intros causing to your revenue?

Posted by Wildfire Marketing Group | October 11th, 2007

Flash intros were all the rage during the dot com bubble of the 1990s, but most web site designers with any sense have long since abandoned them because of the multiple problems they caused. For example, most SEO savvy designers today know that search engines can not access the content in a flash file so a website with a flash intro will appear to be nothing more than a blank page. Another problem is that research (according to a MarketingSherpa survey) has shown that over 80% of visitors hate flash intros — note the abnormally strong emotion! Remember, your visitors came to your web site for a reason, and I would bet any amount of money that it wasn’t so that they could have your commercial forced on them.

Any internet marketing company or your own in-house marketing team can run a web analytics program to determine the number of visitors that quickly hit the back button when faced with your intro. When you take that number along with your conversion rate and profit margin, you can figure out how much revenue it’s costing you each month. Is it a number you’re comfortable throwing away?

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