Is content really king or just a lowly stable boy?

Posted by Wildfire Marketing Group | October 15th, 2007

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There once was a time that simply adding relevant content to your web site would ensure high-ranking for applicable keyword phrases. The battle cry for SEO specialists and internet marketing gurus everywhere became “Content is king!” As more and more people rushed to add relevant content to their web sites to earn that coveted search engine traffic, content began to hold less importance in the algorithms that search engines use to rank a web page. Today, on-site content is just a factor, one that in and of itself carries little weight. But when taken into account with a host of other factors, such as the age of the domain and the number and relevance of inbound links, content is an important factor.

Unfortunately, like anything else, more than a few people have attempted to use this to promote their own web sites without actually doing any real work. Every single day, we find articles written by our staff posted on spam blogs by ill-informed SEO specialists who are attempting to promote their own pharmacy or gambling related web sites. They apparently have the idea that by simply copying content from our web site and other web sites, that they will earn tons of traffic overnight and their pockets will be stuffed with cash. In reality, it doesn’t work that way. The search engines are smarter than that.

Fresh, relevant content is a valuable asset because it encourages your visitors to stay longer and come back more frequently, and often, even link to your web site. It also encourages the search engines to rank your web site higher for relevant terms. The key here is fresh, relevant content. Simply copying someone else’s content is not going to help you improve your ranking, nor is adding large amounts of irrelevant content. Your focus should be on producing quality content on a regular basis, and over time your web site will begin to reap the rewards of your hard work.

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