Is full color printing worth the price?

Posted by Wildfire Marketing Group | August 16th, 2005

Is full color printing worth the price? To answer that you’ll have to ask yourself “Are better results worth the price?” Your answer to both should be yes, otherwise you’re reading the wrong blog.

Up front, full color printing is somewhat more expensive than black and white or single color printing but it’s been proven to return a much higher response rate, so it’s actually less expensive in the long run. When using full color printing your ROI will be higher, you will achieve it more quickly and you will create an image of a more professional company.

So how much more expensive is full color printing? Not much really, but the specifics will depend on the situation (finished size, quantity, choice of stock and time frame). With the advances in technology both in the printing industry and in the computer industry, the cost has come down dramatically. You can often print a full color job several times today for the same price or even less than it would have cost just five years ago.

If you’ve been using black and white or single color printing, make your next run full color and watch how much your response rate increases. The small increase in price will pay for itself in no time.

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2. Why full color printing prices vary so much - If you’ve ever had any full color marketing materials printed then you probably know that the price for a particular...

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