Marketing Tips

Just because you can doesn’t mean you should…

time-out

When the Internet was just beginning to be used for business, we didn’t have anywhere near the flexibility that we take for granted today. I remember the early days of website design, when the <blink> tag first showed up. Everyone thought it was the coolest thing and wanted it added to their website just because it was possible. A few years later, it was Macromedia Flash (now Adobe Flash) and everyone was just dying to have an obnoxious Flash intro, again, just because they could.

Don’t misunderstand; there’s nothing wrong with being on the cutting edge of technology, especially if it gives you a competitive advantage, but it’s a bad idea to do something just for the sake of doing it. Anytime you have a design idea, do yourself a favor and ask yourself what purpose it serves. If there is no quantifiable answer, you’re probably better off passing on the idea.

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