Keep your visitors on your web site for more profit

Posted by Wildfire Marketing Group

Businesses have web sites for one reason, pure and simple, and that’s to generate more revenue. In some cases, such as when dealing with a simple or inexpensive products or services, this is accomplished by giving your visitors the ability to purchase through an ecommerce platform. In other cases, such as when dealing with complex or expensive products or services, or when your offering is highly relationship based, it’s accomplished by educating your visitors and converting them to clients over time.

In either case, one basic approach consistently delivers results. That’s keeping them on your web site longer and giving them a compelling reason to return in again, both of which are accomplished by providing the information and resources that your visitors will need in order to make an educated buying decision. The more information that you can provide in an easily navigable format, the greater chance you will have of converting your visitors into clients.

The easiest way to go about this is by blogging on a regular basis. The software you’ll need to run your blog is free and relatively easy to install and configure, and there are a number of free themes and plug-ins available. If you want your blog to match your web site, you can even hire a web design firm to modify and customize it to suit your needs. Once your blog is up and running, you can get started by publishing the sort of information that your visitors will be looking for. As the amount of information available increases, your web site will become stickier than the La Brea Tar Pits. After some time, you will begin to receive highly-targeted organic search traffic resulting in new visitors, while giving your existing visitors the answers they’re looking for. When speaking to prospects, be sure to take note of the questions they ask you about your products or services and if you see a trend, be sure to add that information to your web site. You should also ask them what information they feel would be useful to other visitors like themselves. Keep in mind, some people are just going to contact you and ask you all sorts of questions without looking at any information on your web site, but since they ARE contacting you, I’m pretty sure you’re ok with that.

Aside from adding fresh, relevant content on a regular basis there are some other things you can do to ensure that your visitors get the most from their visit, hang around as long as possible and come back often.

• Ensure that the search field is enabled. Some visitors know exactly what they’re looking for and want to find it as quickly as possible. If you make it difficult for them, they’ll simply visit your competitors.
• Ensure that categories are enabled. Other visitors might not know what they are looking for yet or may even have stumbled on your site as a result of a link or search engine. Give them the opportunity to dig around a bit and find what interests them.
• Ensure that RSS is enabled. This lets visitors who use feed readers view your new content without even opening a browser. The upside is that if a particular item grabs their attention, they may visit your web site even though they didn’t initially intend to.

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