Don’t be average!
Easier said than done, right? No, it’s really a lot easier than you think. Just stop emulating the leaders in your industry. Stop playing it safe. Stop going after the low-hanging fruit.
Make it a goal to provide significantly more value than your competition does. Zappos did it by offering great prices on all sorts of shoes along with amazing customer service. Aaron Wall did it by developing a word-class and ever-evolving SEO training community. How will you do it?
How to look like a moron in blog comments
Thought Leader Thursday – Rae Hoffman
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I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.