There are lots of ways to effectively market your business. You can send direct mail, utilize a search engine optimization campaign, advertise on cable television, or even wage a guerrilla marketing war.
Thanks to the growth of the internet, there are more ways than ever to market companies in just about any industry, but on the other hand, thanks to the internet, there are more ways to look like a fool as well. We recently posted an article about article re-writing software, but that’s not the only way that these less than intelligent people try to generate exposure for their businesses.
A tactic used by some of the less than ethical internet marketers is to use specialized software to make an entry in your web log files, causing it to appear as if your web site received a sizable amount of traffic via a link from which ever URL they plugged into their software. The result is sometimes that a webmaster viewing their logs will click on the link to see where this traffic is coming from. On the surface, this may seem like something that would work, even if it isn’t an honest way to get traffic, but in reality, it doesn’t work. In fact, it will only irritate people. Think about it like this — the only people that check their logs are the technical type. You are not going to fool them with this nonsense and on one else can access the logs, so it’s a complete waste of time.
