People don’t want an asprin, they want to be free of pain

Posted by Wildfire Marketing Group | June 11th, 2007

Whether your products or services are complex enough to confuse a nuclear physicist, or simple enough for a child to easily comprehend, you will need effectively crafted copy to persuade your prospects to make a buying decision. This decision, as much as we would like to claim otherwise, is not based on logic ? it?s based on emotion. Logic does play a role, but more often than not, the logic comes into play after a decision has already been made and is used to validate our decision.

The most effective way to trigger powerful emotions in your prospects is to focus on the benefits, rather than the features of your offer. No one ever wanted an?aspirin, they simply wanted to get rid of their headache. Similarly, no one really wants a suit. Instead, they want to present a particular image or feel a certain way. Write your copy to appeal most to the end result that your prospect is after instead of focusing on what it does or has.

Related posts:

1. Make it easy for people to do business with your company - When times are good, it’s easy to just go with the flow when it comes to marketing your company, but...
2. Stop trying to convince people! - A mistake that a lot of business owners and sales people make is trying to sway everyone to their way...
3. 5 marketing mistakes people make in tough times - When it comes to marketing, mistakes can be expensive. It’s not just the money wasted on a failed campaign that...

Post a Comment »

Comments are closed.