Results or awards – what’s your marketing company after?

Posted by Wildfire Marketing Group | July 7th, 2005

Wildfire Marketing Group, a rapidly expanding Tampa , Florida based marketing company has been making great strides in promoting its clients to their target markets across multiple mediums.

?We’ve focused on delivering results to our clients, rather that simply trying to drop their name everywhere possible. There is a big difference between high-profile exposure and actual results that translate into sales. That’s what makes us stand apart.? said WMG founder, Jeremy L. Knauff. ?When you look at many of the previous years’ Super Bowl ads, which ran in the $2.25 million range, they were focused on winning awards for the ad agencies, making you wonder where the benefit to the client is.? Do you remember which company the dog jumped into the glass of water for or which company rewound the zebras time again to settle an instant replay?

Unfortunately there are often many basic components vital to a good ad missing from most high-profile ads ? such as a call to action. Mr. Knauff asks ?What good is it to get your name out there, everywhere, when no one remembers it an hour from now?? There is no benefit to you, only to the ad agency. ?Give your prospects a reason to contact you!? he says. Whether you are running a newspaper, television or radio campaign ? give people a reason to do business with you instead of your competition. If you’re not, they (your competitors) will! Show what separates you from your competitors and more importantly, how you can help your prospects in ways that you competitors can’t.

Of WMG, Mr. Knauff says ?We’ve been doing a lot to help our clients get the exposure that they need to compete. Our most recent project was to generate additional exposure for VSS Sleep Systems as they embarked on a legendary partnership with The Hilton Garden Inn to provide a better sleep environment for visitors. While many other hotel chains have adopted new sleep technologies, The Hilton Garden Inn has chosen an even more advanced technology to provide the greatest benefit to their visitors. This visionary partnership between VSS & HGI shows an uncommon devotion both to visitor comfort and to sleep health. The Hilton garden Inn ’s Evolution Solution Express is currently traveling the United States and is approximately half-way though it’s tour. The ESE ? is a 72-foot long, 67,000 pound, 26-foot wide mobile marketing vehicle currently trekking its way across the country-and offers the chance to win the Garden Sleep System ? by VSS Sleep Systems? or the modified "Mirra"? chair by Herman Miller.

Related posts:

1. Chicago event marks tour stop for HGI’s Evolution Solution Express? - Known as a technology leader in its category, the Hilton Garden Inn brand’s ESE is a 72-foot long, 67,000-pound, and...
2. VSS Sleep Systems - We’ve added some of the marketing materials that we’ve developed for one of our clients, VSS Sleep Systems to our...
3. And the blogosphere grows yet again - We have recently launched a blog for VSS Sleep Systems that provides information on the company, their sleep systems, the...

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