School's Out

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F. 813-350-7801

3825 Henderson Blvd.
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A Real World Guide to Marketing Your Business from A to Z

School’s Out, by Jeremy L. Knauff, is a step-by-step marketing toolbox for small and mid-sized businesses at all stages of growth, from the under-funded start-ups running out of a spare bedroom to the family company that’s been handed down through three generations.

In it you’ll find valuable information on marketing and advertising fundamentals while receiving a personal education in many of the newest, most effective marketing tactics and mediums available today.

You’ll also get a healthy dose of real world examples that have been used successfully to increase business for a number of companies. What you’re getting here is first hand information from the trenches written by an entrepreneur who has faced the same challenges you’re going through and succeeded.

Get School's Out at Amazon.com today for only $15.99!

Acknowledgements

This book didn’t write itself. Without facing the challenges, enduring the failures, achieving the successes and meeting the people that I have throughout my life, it may never have come about.

Introduction

This book is useful for businesses of just about any size, in just about any industry, but it’s particularly useful for people of a certain mind set who are serious about growing their business.

A - Advertising

A business with no sign is a sign of no business. If you’re not advertising you’re going to lose market share, but if you’re advertising ineffectively you may be helping your competitors.

B - Blogging

This Internet darling may be the key to the success of your web site. Find out what it is, how it works and what it can do for you.

C - Contests

Everyone loves a winner, but not as much as they love winning. Let your prospects and clients feel that way and watch your business grow by leaps and bounds!

D - Dimensional Mail

You might not be able to get past your prospect’s gatekeeper, but a dimensional mail piece often can, presenting your marketing message quickly and effectively to the right person.

E - E-mail Marketing

Gain leverage from your marketing efforts and achieve top of mind awareness with this powerful and cost effective tool.

F - Follow Up

Make sure that you don’t waste the work you do up-front when it comes to generating new business by not following up. It’s easy to implement a system that makes follow up a breeze.

G - Guerilla Marketing

You won’t need a bandoleer or have to hide out in the mountains to put together a guerilla marketing campaign, but there are some things you need to know before jumping into it.

H - Handwriting

The written word becomes even more effective when it comes with a personal touch. Use this to your advantage in your marketing and you’ll enjoy greater revenue.

I - Image

A first impression can make or break a business relationship. When you put a little more attention to detail into your image, you’ll earn far more rewards.

J - Joint Marketing

It’s said that two heads are better than one. The same is true when it comes to wallets, so why not get someone else to chip in on your marketing budget?

K - Keyword Research

A house is only as good as it’s foundation. Likewise, your search engine optimization campaign is only as good as your keyword research.

L - Logo

A first impression can mean the difference between earning new business or getting the brush off. Is your logo presenting the right image for your company?

M - Metrics

If you don’t know which aspects of your marketing are working and which aren’t, you’re throwing money away. Start tracking this and watch your profits soar!

N - Networking

Get up and get out there. With the information you’ll find in this chapter, it will be easier than ever to meet new prospects and generate new business.

O - Observe

You’re not an ostrich, so take your head out of the sand and look around. If you don’t know what’s going on in your industry, with your employees, your clients and your competitors, you are going to be in for some rough times.

P - Postcards

Direct mail can have some limitations, but a well-planned postcard campaign can help you to bypass many of them without investing a lot of money.

Q - Qualify

You’ll get a lot more out of your marketing efforts and sales calls when you target the right prospects. Do you know how to tell the difference?

R - Referrals

It’s rude to brag about yourself, but if someone else does it for you…that’s an entirely different story. Getting people to send business your way is easier than you may think.

S - Search Engine Optimization

When people use a search engine, they are looking for something in particular. With a search engine optimization campaign in place you can send them straight to your web site.

T - Thank You

Where are your manners?

U - URL

The right URL can have a huge impact on your web site traffic. Are you getting the most from yours?

V - Viral Marketing

It won’t make you sick, but an effective viral marketing campaign just might have that effect on your competitors.

W - Web Site

The shiny newness of having a web site may have worn off since the dot com days, but every business still needs one, now more than ever.

X - XML

Is there really a tool that lets you reach more people without doing any extra work? You bet! XML, the foundation of RSS does, and it’s one of the most useful innovations on the Internet today.

Y - Yield Management

Your goal should be to get the highest fair price that your customers are willing to pay for your products or services. Yield management lets you do that to increase your profits.

Z - Zilch

You’ll just have to read this one to find out what it’s all about.

Resources

Here you’ll find the web site addresses for just about everything mentioned in the book as well as a few thing that weren’t mentioned. In any case, you’ll find a lot of useful marketing tools for businesses of all sizes. Happy surfing.