Should you add online advertising to your campaign?

Posted by Wildfire Marketing Group | April 20th, 2006

Two different companies in the same industry may utilize completely different marketing mediums to reach their consumers, either by choice or by chance, but one that should be considered is online advertising. We are not talking about PPC or text link advertising but rather banner type advertising, which actually server two distinct purposes.

The first purpose of this type of advertising is that visitors to the web site that your business is being advertised on may click on your banner and visit your web site. This increased traffic will obviously result in more prospects for your company, and potentially more business. Provided that you take the time to carefully choose an appropriate web site to advertise on, these visitors will be your exact demographic. Although the overall click through rates for banner advertising are relatively low, the associated costs are also relatively low so it is an easy choice even for a company on a small budget.

The second purpose of this type of advertising is branding. Consider that while not all of the visitors will click on your banner to visit your web site, most if not all of them will see it. Each time they do, they are reminded about your company. Over time this will have a cumulative effect and will help to multiply the overall effectiveness of you marketing campaign.

Take a few hours to search out one targeted web site to advertise on and give it a shot. If you do your homework, you will get some pretty impressive results for a reasonable investment.

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2. What’s wrong with PPC advertising? - On the surface, the PPC (or Pay-Per-Click) advertising model seems to be perfect. You get to show your ad to...

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