Posts Tagged ‘301 redirect’

Broken links, how to find and fix them, and why it’s so important

Broken LinksNo matter how well you maintain your website, eventually, you’re going to have broken links. You might have moved a page, put a typo in a link or maybe someone else linked to a page on your website that no longer (or never did) exist. The end result is a visitor or search engine arriving at a page that doesn’t exist. Finding broken links within your website is simple and painless; you can either use W3C’s online link checker tool, or a more robust tool, like Xenu’s Link Sleuth, which is free and runs from your desktop. Finding broken links from other websites is equally simple, but takes a bit more work to fix them. First, you’ll have to dig through your server logs to find any 404 errors, then see which sites are linking...

SEO in an afternoon – 4 quick fixes you can make in about 30 minutes

seo-afternoonLearning SEO can seem like a daunting task. It doesn’t take long to realize there is a lot to learn, and it takes quite a bit of research to separate fact from fiction. Fortunately, you don’t have to become an expert to get results. You can build a solid foundation in about 30 minutes by focusing on these four factors: 1. Title tags Optimizing your title tags is probably the single most effective, yet simplest part of your SEO efforts because: It helps the search engines see each page as unique content It’s where the click-able “headline” people see when using a search engine comes from It helps to influence the anchor text when people link to your web pages It carries a lot of weight in the algorithm that search engines use to determine...