If one tiny change could make a huge difference in your website’s conversion rate, would you want to know about it? Microsoft did, so they ran a massive split-test to find out which link color produced the highest conversion rate. They learned that one specific color of blue (#0044CC) outperformed all others, leading to an increase in user engagement that produced an additional $80 million in annual revenue! When Microsoft was designing what would eventually become Bing, it tested a vast number of colors and it turned out that the one that users engaged with the most was indeed blue. More specifically, it was a shade of blue quite similar to the one used by Google. Paul Ray, a user experience manager for Bing said on Tuesday that choosing that specific blue (#0044CC for you... 
Posts Tagged ‘Bing’
How One Color Made $80 Million for Microsoft
If one tiny change could make a huge difference in your website’s conversion rate, would you want to know about it? Microsoft did, so they ran a massive split-test to find out which link color produced the highest conversion rate. They learned that one specific color of blue (#0044CC) outperformed all others, leading to an increase in user engagement that produced an additional $80 million in annual revenue! When Microsoft was designing what would eventually become Bing, it tested a vast number of colors and it turned out that the one that users engaged with the most was indeed blue. More specifically, it was a shade of blue quite similar to the one used by Google. Paul Ray, a user experience manager for Bing said on Tuesday that choosing that specific blue (#0044CC for you... Yahoo! organic search transition to begin this week
Yahoo! announced that later this week, they will begin the work of transitioning the back-end technology for Yahoo! Search over to the Bing platform. Anyone who relies on organic traffic to their website should love this. Once the transition is complete, the user experience should be pretty much the same, but instead of Yahoo! using their own algorithm and data to return search results, they will simply use Bing’s. Now instead of worrying about ranking in three major search engines, you only need to focus on two; Google and Bing. Most sites should see a moderate to generous bump in traffic since it seems to be easier to rank a website in Bing lately. Keep an eye on your stats and rankings, and if you see an increase in traffic from Yahoo!, you’ll know why. Yahoo! Publisher Network gets axed
Dear Publisher, Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher Network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending April 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011. Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date. For the opportunity to continue earning revenue, we suggest using Chitika, a leading advertising... Are you ready
for your business to
grow like wildfire?
Or Call us at 800-718-9072
Free Marketing Tips!
Sign up now to get exclusive tips,
info, sneak previews and other goodies
you don't want to miss out on.
Categories
- Advertising
- Blogging
- Branding
- Copywriting
- Customer Service
- Direct Mail Marketing
- Email Marketing
- Friday Round-Up
- Graphic Design
- Guerrilla Marketing
- Internet Marketing
- Marketing Fail
- Marketing Resources
- Marketing Strategy
- Our Clients
- Pay-Per-Click
- Pricing Strategy
- Product Development
- Reputation Management
- Sales & Networking
- Search Engine Optimization
- Social Media
- Starting a Company
- Technology
- Thought Leader Thursdays
- Viral Marketing
- Website Design
- WMG News & Press
