Posts Tagged ‘call to action’

How to Write a Killer Resource Box

Resource BoxThe resource box is one of the most critical parts of your article marketing strategy. A killer resource box will drive visitors to your site while improving your ranking, traffic and ultimately, your sales. A mediocre one will just be ignored. You should include enough information in your resource box to catch readers’ interest, along with a strong call to action that will motivate them to follow your link to your website. No matter how great your article may be, if your resource box isn’t compelling, you won’t receive the results you could. Here are a few tips for writing a killer resource box that delivers results: Never begin your resource box with your bio. This tells the reader that they’ve reached the end of your article and can stop reading. Instead, start with a...

3 Reasons Your Website Isn’t Making Money

Why Your Website Isn't Making MoneyI’m going to make a very bold statement. Most business websites are miserable failures. They may look nice, have cool web 2.0 features and even tons of traffic, but a business website really has only one purpose; to make money. Each one may take a different approach, for example, you could sell products directly, promote affiliate offers or even generate leads, but at the end of the day, the goal is to convert your visitors into paying customers. Most websites fail to do that. There are lots of reasons, but here are the three most common, and what you can do to change them. Your copy sucks. You may be one of the top experts in your industry, but that doesn’t mean you can write compelling copy that makes people understand what you do or...