Posts Tagged ‘elevator pitch’

Do you want people to remember meeting you? Of course you do. More than that, I’ll bet you want them to remember what you do so that if and when they need your services, you’re the first one they call. At some point in time, we’re all asked what we do, and more often than not, our answer, also known as your elevator pitch, is not nearly as effective as it could be. Many of us either over-simplify or over complicate our answer and leave the person asking it bored or confused. See if you recognize (and if you’re guilty of) one of these examples: Example question: So, Dave, what do you guys do? Example answer #1: We’re a financial planning firm. Example answer #2: We build assets for our clients by investing in high yield derivatives hedged...