If you’re like most people, you’ve probably put off creating your own informational products to sell because you don’t think you qualify as an “expert.” You might have your doubts about whether anyone would be willing to part with their hard-earned money in exchange for your knowledge. Or maybe you just think there are already enough “experts” in your industry and you won’t be able to differentiate yourself. It’s time to put your doubts and fears behind you because I’m going to let you in on a little secret – you don’t need to be the top authority on a subject. You just need to know more than the other people who want to learn about it. The problem is that you underestimate what you know because you already know it. What may seem basic... 






