5 marketing mistakes people make in tough times

Posted by Jeremy L. Knauff | September 1st, 2009

When it comes to marketing, mistakes can be expensive. It’s not just the money wasted on a failed campaign that you have to consider though, it’s also the opportunity lost because the money that you spent now can not be used elsewhere. That means you’ll have to work harder than before just to achieve the same profit margin AND you’ve reduced your ability to market your company.

I’ve made my share of mistakes in life and I am certain that I will continue doing so until the day I die, but that’s fine with me because that’s how people learn. I know I’ll never live long enough to make every mistake by myself, so I prefer to learn from other peoples’ mistakes. I’ve found that it saves a lot of time and frustration. That being said, countless entrepreneurs before you have faced tough times,…