You have an idea for a start up that will revolutionize the world and you’re ready to jump in and sell it to the world. Not so fast. If you actually want it to be successful, take a little time and learn how to effectively start up your start-up company. Don’t Do It Alone You may have the entrepreneurial spirit and innate business savvy, but when starting your own company, don’t do it alone. Learn as much as you can from people who have done what you’re trying to do and have been successful. Find a mentor or counselor who can help you through the process, preferably someone who has a similar company. Get as much training as possible. Thousands of organizations help people just like you who have a vision for starting their own... 
Posts Tagged ‘target market’
Launching Your Start-Up Company
You have an idea for a start up that will revolutionize the world and you’re ready to jump in and sell it to the world. Not so fast. If you actually want it to be successful, take a little time and learn how to effectively start up your start-up company. Don’t Do It Alone You may have the entrepreneurial spirit and innate business savvy, but when starting your own company, don’t do it alone. Learn as much as you can from people who have done what you’re trying to do and have been successful. Find a mentor or counselor who can help you through the process, preferably someone who has a similar company. Get as much training as possible. Thousands of organizations help people just like you who have a vision for starting their own... Your Mom is Not Your Target Market!
Most people, at some point, have entertained the idea of starting their own business. Since you’re reading this, you’re probably one of them. For some, it might be the latest social-media-web-2.0 software. For others, it may be something more practical, like custom wall murals. What ever your product is, I can almost guarantee that you haven’t done your homework before jumping in with both feet. Most people don’t. Oh sure, you may have refined, tweaked and polished your idea until you felt it was perfect. You probably researched potential competitors well into the wee hours of the night and toiled endlessly to develop a solid business plan. Hell, you may have even asked a few friends and business associates what they thought about it. But you missed one critical step. You didn’t find even a... Advice for the Average Entrepreneur
I’ve started a few companies over the years. Some have been successful and one was a miserable failure, but what I gained from each one was experience and wisdom that I could never have found in any book. As a result, a question I get asked a lot is “Do you have any advice for the average entrepreneur?” And my answer is an emphatic “Yes, don’t be average!” The failure that I mentioned earlier was a publishing company I started when I was much younger. One of my biggest mistakes was neglecting to differentiate my brand new publishing company from my competitors, so there was really no incentive for my potential clients to end their existing relationships to work with my company. It didn’t take long for it to fold. I lost a lot of... How to Make More Money with Fewer Customers
I know. It sounds counter-intuitive, doesn’t it? After all, the mindset of most people is that when we want to make more money, we need to find more customers. This almost always leads to more sales calls, broader and more expensive marketing efforts, and of course, lots of extra work and frustration. Sometimes it pays off. Usually it doesn’t. Is finding more customers really the answer to making more money? For most businesses, the answer is usually a big, loud and booming no. More customers means more work, more headaches, more staff and of course, more overhead. Sure, you may generate more revenue than before, but do you really want those new customers if, after the additional expenses, you’re still bringing home the same amount of money? The only thing you’re really gaining in that... Are you ready
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