Posts Tagged ‘title tags’

What is Search Engine Optimization?

what-is-search-engine-optimizationAre you one of the thousands of people who has no idea what search engine optimization is? Or maybe you’re like most people who know just enough to be dangerous. In either case, don’t feel bad; you’re in good company. In fact, there were even times when I fell into each of those categories. Whether you’re planning to learn about search engine optimization so you can optimize your own website, or you just want to learn enough so that you can make an informed decision when you hire a search engine optimization company, by the end of this article you’ll have an above-average level of knowledge on the subject. I’ll share the basics of search engine optimization, some of the common myths and even the tools that are worth investing in and which ones are...

SEO in an afternoon – 4 quick fixes you can make in about 30 minutes

seo-afternoonLearning SEO can seem like a daunting task. It doesn’t take long to realize there is a lot to learn, and it takes quite a bit of research to separate fact from fiction. Fortunately, you don’t have to become an expert to get results. You can build a solid foundation in about 30 minutes by focusing on these four factors: 1. Title tags Optimizing your title tags is probably the single most effective, yet simplest part of your SEO efforts because: It helps the search engines see each page as unique content It’s where the click-able “headline” people see when using a search engine comes from It helps to influence the anchor text when people link to your web pages It carries a lot of weight in the algorithm that search engines use to determine...