Posts Tagged ‘website checklist’

I’m going to make a very bold statement. Most business websites are miserable failures. They may look nice, have cool web 2.0 features and even tons of traffic, but a business website really has only one purpose; to make money. Each one may take a different approach, for example, you could sell products directly, promote affiliate offers or even generate leads, but at the end of the day, the goal is to convert your visitors into paying customers. Most websites fail to do that. There are lots of reasons, but here are the three most common, and what you can do to change them. Your copy sucks. You may be one of the top experts in your industry, but that doesn’t mean you can write compelling copy that makes people understand what you do or...