Are you one of the thousands of people who has no idea what search engine optimization is? Or maybe you’re like most people who know just enough to be dangerous. In either case, don’t feel bad; you’re in good company. In fact, there were even times when I fell into each of those categories. Whether you’re planning to learn about search engine optimization so you can optimize your own website, or you just want to learn enough so that you can make an informed decision when you hire a search engine optimization company, by the end of this article you’ll have an above-average level of knowledge on the subject. I’ll share the basics of search engine optimization, some of the common myths and even the tools that are worth investing in and which ones are... 
Posts Tagged ‘Xenu’s Link Sleuth’
What is Search Engine Optimization?
Are you one of the thousands of people who has no idea what search engine optimization is? Or maybe you’re like most people who know just enough to be dangerous. In either case, don’t feel bad; you’re in good company. In fact, there were even times when I fell into each of those categories. Whether you’re planning to learn about search engine optimization so you can optimize your own website, or you just want to learn enough so that you can make an informed decision when you hire a search engine optimization company, by the end of this article you’ll have an above-average level of knowledge on the subject. I’ll share the basics of search engine optimization, some of the common myths and even the tools that are worth investing in and which ones are... Broken links, how to find and fix them, and why it’s so important
No matter how well you maintain your website, eventually, you’re going to have broken links. You might have moved a page, put a typo in a link or maybe someone else linked to a page on your website that no longer (or never did) exist. The end result is a visitor or search engine arriving at a page that doesn’t exist. Finding broken links within your website is simple and painless; you can either use W3C’s online link checker tool, or a more robust tool, like Xenu’s Link Sleuth, which is free and runs from your desktop. Finding broken links from other websites is equally simple, but takes a bit more work to fix them. First, you’ll have to dig through your server logs to find any 404 errors, then see which sites are linking... Are you ready
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