Posts Tagged ‘Zappos’

I’ve started a few companies over the years. Some have been successful and one was a miserable failure, but what I gained from each one was experience and wisdom that I could never have found in any book. As a result, a question I get asked a lot is “Do you have any advice for the average entrepreneur?” And my answer is an emphatic “Yes, don’t be average!” The failure that I mentioned earlier was a publishing company I started when I was much younger. One of my biggest mistakes was neglecting to differentiate my brand new publishing company from my competitors, so there was really no incentive for my potential clients to end their existing relationships to work with my company. It didn’t take long for it to fold. I lost a lot of...