There are some obvious marketing benefits to blogging. It helps to keep visitors coming back to your web site by providing useful and timely information while supplementing your search engine optimization campaign by providing fresh content on a regular basis.
But there is another hidden benefit that blogging provides. It nurtures creativity and innovation. By setting a goal of making a certain number of posts each week, you are forcing yourself to come up with new content ? which forces you to use your brain. Often times, while working on this new content for your blog you will also come up with new business ideas, ways to do things faster, cheaper or better. The more time that you spend engaging in this type of activity, the better you will get at it, thus creating even more new ideas in a shorter period of time.
