There is very little difference between success and failure…

Posted by Wildfire Marketing Group | October 23rd, 2008

There is very little difference between success and failure…when you look at it from a day to day point of view. Over time though, the difference is huge. The small business owner that makes one extra sales call a day may only bring in an extra client or two each week, but over the course of one year that becomes 52-104 new clients a year. How much of a difference would that make over 5 or 10 years?

Seth Godin wrote a great article on the sad truth about marketing shortcuts which outlines a perfect example of how most companies handle their marketing. They “give it a shot” and when they don’t achieve instant results, they give up and move on to something else instead of focusing on actually producing the results they claim to be looking for. How much more exposure could you company achieve in a year if you made one extra blog post or one extra sales call each day? What else could you do a little bit more on a consistent basis to really stand out?

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