Turning your reading into revenue

Posted by Wildfire Marketing Group

We all have to do a certain amount of reading to stay on top of our industry, regardless of whether we sell nuts and bolts or we provide risk management consulting services to large corporations. The next time you’ve finished reading something valuable related to your industry, take a minute to email a link or tear the magazine article out and mail it to some of your clients and prospects. Start doing this on a regular basis and you will stay on their mind. If you’re emailing a link to an article, type a couple of sentences before the link, if you’re sending a hard copy of an article be sure to include a short personal note – even a few lines on a yellow sticky. Make it personal and they will remember you.

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