Using landing pages to increase PPC ROI

Posted by Wildfire Marketing Group

If you’re new to pay per click advertising, chances are that you’ll probably make the same mistake that most people make and direct your traffic to the applicable product page, or worse yet, your index page. Simply directing traffic to your index page will usually result in a dismal conversion rate if any at all. While directing visitors to the applicable product page is a better option, it still doesn’t give you the ability to track the effectiveness of your campaign as accurately as you could.

A more effective technique that directs your visitors exactly where they will convert at the highest possible rate, while giving you the ability to accurately track all traffic driven as a result of your campaign is the use of specialized landing pages. Since no navigation on your web site will point to these landing pages, any traffic that they receive will be a direct result of your pay per click campaign. To get the most data from this technique, you should use a separate landing page for each keyword phrase and each PPC provider.

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