Using the holiday season to strategize

Posted by Wildfire Marketing Group | November 27th, 2007

If your company caters to other companies rather than consumers, it probably slows down around this time of year. While that’s generally a cause for concern, it can be used to your advantage by utilizing the extra free time to strategize and plan for the New Year, something most business owners don’t have time to do very often.

Sit down and take an objective inventory of where your company stands in the eyes of your prospects. What image do you present? How is your customer service? Have you set the most optimal (that doesn’t always mean the cheapest) prices? Now look at your closest three competitors. From a prospect’s point of view, how do you stack up? What are your strengths and weaknesses compared to them? Then ask your self, or better yet, your clients and prospects, what’s missing from your products or services. Ask them what needs are not being met by the industry. Find out if there are things that companies in your industry focus on that really don’t matter to them.

Now you know where you stand, where your competitors stand and exactly what your prospects want. It’s up to you to present the most powerful image and tailor your products or services to meet those needs. Sharpen your pencil and get to work!

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