What are you doing during slow times?

Posted by Wildfire Marketing Group | March 18th, 2008

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When the economy begins grinding to a halt like many experts feel that it is headed towards now, small business owners often feel the pressure first. More often than not, their knee-jerk reaction is to cut costs any way possible and the first thing to suffer is usually advertising. The problem with this approach is that while this does temporarily reduce overhead, it also causes an entirely new challenge; a dramatic reduction in revenue. You can only cut overhead to a certain level, but then what? What happens when the slump goes on for weeks or even months? Then you find yourself in a position with no resources and no means to generate new business.

If you want to improve your company’s position, you need to increase your advertising during slow times. This gives you an advantage over your competitors and lets you gain ground and earn market share while they are busy trying to cut costs. The leverage you produce will give you a solid foundation for even more growth once the economy picks back up. If you’re business is affected (or you think it will be affected) by a slow economy, now is the time to start getting ready by:

• Implementing a direct mail campaign
• Implementing an email campaign
• Increasing your sale calls and networking 
• Blogging more frequently
• Advertising in smaller print publications

These are just a start, but you get the idea. Now get out there and earn some exposure!

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