What do you say when someone asks you what your business does. Accounting? Plumbing? Plastic surgery? Maybe even underwater basket weaving. All of these answers are incorrect, because like telling people how your business is doing, the right answer can make all the difference in finding new clients.
While you may very well be an accounting firm, chances are that there is something that really sets you apart from other accounting firms. Perhaps you specialize in accounting for small businesses, accounting for restaurants, or even accounting for businesses that plan on becoming a public company. What ever the case, you need to make it clear specifically what you do. For example, at Wildfire Marketing Group, we specialize in helping small companies compete with the bigger companies and win.
So the next time someone asks, tell them specifically what you do and before long, you’ll see a dramatic increase number of prospects that are more suitable to your business.