Something we’re asked about frequently are content management systems. Many people have no idea what a content management system is or what it can do for them, which is a shame since it can give them a powerful competative advantage.
In a nutshell, a content management system, or CMS, allows you to easily edit your website content though a web-based interface. Your content is usually stored in a database, and the structure of your website is controlled by a single set of files. The benefit to this it that:
- You can edit your content without knowing HTML or CSS
- You can edit your content without worrying about breaking your website
- Changing your content doesn’t have to cost you anything since you can do it yourself
- You can change your content on your schedule
- You or designated staff members can update your website frequently, which helps improve search traffic and visitor retention
- Design changes can be accomplished by editing a single set of files, unlike a static website where each page must be updated individually
